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Our Skills

Strategy & Concept

Creativity births amazing concepts without a doubt, however as an IMC Agency we understand that creativity in itself without strategy is incomplete art. Hence, we go the whole mile in ensuring critical thinking and thorough research are the back-end of the disruptive solutions we proffer.

Strategy & Concept


Communication Design

Marketing communications is brands helping consumers satisfy needs. When a business is focused on the needs of the consumers, the tone of communications is fluid enough to adapt with changing demands, trends, relevance of need, how and the manner products & services would meet the niche consumers’ expectations. We understand that to others a business looks just as good as the product/service or content it presents.

It is this understanding that has lead us to creating effective marketing communications for clients over the years. Be it in form of advertisements, digital outreach, copy or even emails, the consumer should know what they need and what they’re getting.

Communication Design


Communication Design

Supervising and overseeing the entire process from start to finish so as to guide it to a successful completion. This involves deploying proprietary project management tools, as well as experienced professionals to ensure nothing is left to chance in this delicate journey to ensure we achieve the intended results

Project Execution & Management


brand

We go all out to creative and simulating ambience, environment and carefully designed elements to evoke a certain feeling with the target so as to trigger the right behavioural change. For us, no engagement is random. There are expected to take the intended consumer on a journey to a final behaviour pattern change – the result.

Brand Experience


Media

We work hand in hand with our numerous clients in selecting the right channels or platforms that would get their message across to their target audience and achieve their desired objectives in the short and long run.

Media


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Tribe Council

Funmi Onabolu Balancha

Funmi Onabolu Balanche

Group Managing Director

A restless marketing communications entreprenuer in the pioneering mode. He has over 34 years in marketing communications and management

  • Was Executive Director/COO InsightGREY for 6 years
  • Past President of Association of Advertising Agencies of Nigeria (AAAN)
  • Past Chairman, Advertising Practitioners Disciplinary Committee
  • A fello of Advertising Practitioners Council of Nigeria (APCON)
  • Chairman of the Advertising Practitioner's Disciplinary Council
  • Past Chairman, Lagos Advertising & Ideas Festival (LAIF) Creative Awards
  • Member, Institute of Directors (IOD)
  • Member International Direct Marketing Association

Funmi Onabolu Balancha


Group Managing Director