What We Do

Strategy

Strategy

Critical thinking and thorough research are the back-bone of the disruptive solutions we proffer.

Creative

Creative

We create mold-breaking, memorable concepts that allow brands to tell stories that resonate with consumers.

Media

Media Concept, Planning, Buying & Sponsorship

We provide strategic media solutions to clients’ needs in an increasingly complex media world.

Experiential

Experiential Marketing, Brand Activations, Events & Project Management

We create wow experiences that engenders emotional connections between brands and consumers in a way that influences and encourages purchase decisions.

Digital

Digital

We help our clients deliver high touch convergent digital experiences that are human, insightful, and data driven.

Our Team

Funmi Onabolu

Group Managing Director

Onuora Molokwu

Chief Operating Officer

Yomi Omotehinwa

Executive Creative Director

John Obasi

Head Strategy, Account Planning

Funmi Onabolu

Position: Group Managing Director

A restless marketing communications entreprenuer in the pioneering mode. He has over 34 years in marketing communications and management

  • Was Executive Director/COO InsightGREY for 6 years
  • Past President of Association of Advertising Agencies of Nigeria (AAAN)
  • Past Chairman, Advertising Practitioners Disciplinary Committee
  • A fello of Advertising Practitioners Council of Nigeria (APCON)
  • Chairman of the Advertising Practitioner’s Disciplinary Council
  • Past Chairman, Lagos Advertising & Ideas Festival (LAIF) Creative Awards
  • Member, Institute of Directors (IOD)
  • Member International Direct Marketing Association

Onuora Molokwu

Position: Chief Operating Officer

A thoroughly bred marketing communications specialist with over 23 years experience. Onuora easily displays a strong passion for building brands and managing clients relationships. He has worked in some of the most reputable advertising agencies in Nigeria including SO&U Saatchi & Saatchi, LTC JWT Lagos, Vigeo Limited and CSA Production Limited and has serviced key accounts in the public and private sectors.

His experience spans across industries like Banking, Telecoms, Insurance, Hospitality, FMCGs and others.

He is a member of the Advertising Standard Panel of APCON.

Yomi Omotehinwa

Position: Executive Creative Director

The consummate creative spirit, Yomi has a rich mixture of creativity, insight and an uncanny eye for tangential but practical creative solutions.

His over 24 years career began at Insight in 1990 and now his deep introspective outlook, rich creative flair and vast experience provides the foundation for the agency’s effective think tank,

He has created breakthrough communication for numerous brands including Virgin Nigeria, UBA, Benson and Hedges, Interswitch, BAT, Globacom, Nandos, ARM Investments and countless others spanning Pharmaceuticals, Insurance, NGO’s and FMCGs.

A former board member of the Lagos Advertising & Ideas Festival (LAIF). Yomi is also a founding member of the Creative Director’s Circle (CDC).

John Obasi

Position: Head Strategy, Account Planning

A leading Marketing Strategy Consultant with over 17 years experience in Marketing Communication spanning Direct Marketing, Media, Ambient, Technology, Management, Digital/Interactive Engagement, Research and Strategy.

John is also a Strategy Specialist. He has consulted for leading brands local and international, as well as leading marketing agencies in Nigeria and is a strong advocate of integrated solutions.